It started as a Pinterest-based fashion catalogue, but Bazaart's users saw a different potential in the app's capabilities and were more likely to be making collages with it, and not-necessarily fashion-related ones either. Like many good entrepreneurs, Bazaart's founders spotted this trend and rolled with it; as a consequence, they started to pivot away from fashion and towards creating a Pinterest collage-maker. Since then, Bazaart has continued its movement away from fashion and away from Pinterest. It's now a fully-fledged photo editor for iOS. Bazaart is now an editing programme designed to compile composite images from those on your mobile device's camera roll, together with a social sharing element. Once you've turned your brother's head into a beer bottle or given your girlfriend a bed of butterflies, you can share your composite with other Bazaart users, diverting it into searchable channels, for example 'funny' or 'art'.
Tap on any photo and it breaks it down into its component images; you can follow people whose work you particularly like; and you can engage with other users. There are other mobile compositing apps out there, but they don't come with the social features of Bazaart, and that's what its founders are aiming for. They want people to think of Bazaart as a social Photoshop for the masses.
Since it completed its pivot to social photography in June last year, Bazaart has enjoyed 250,000 mobile downloads, and has 100,000 monthly active users who have created over 350,000 composite images using more than 2 million photos. It's free to download, but only available for iPhone and iPad running iOS 7, or at least until the end of 2014, when the developers hope to have an Android version up-and-running.
