Microsoft

What's Nokia brought to the mobile photography landscape with its new phones?

There's been a lot of love for the cameras that Nokia have been squishing into their mobile phones of late. It isn't just about the 41 megapixels found in the Lumia 1020, but more about their cameras' quite impressive low-light capability, image stabilisation, and the control that the camera app affords you. With the anouncement of the Nokia 1520 and 1320 in Abu Dhabi today, has anything new been brought into play in the smartphone landscape? Let's start with introduction of a Windows phone-compatible Instagram app. Instagram is hardly new to smartphoneography and if filtered, shared photos don't float your boat, it'll hardly seem like a big deal. However, for people at Microsoft and Nokia, the lack of an Instagam app on their phones was considered to be a significant factor in holding back sales of their devices when compared against Instagram-friendly iOS and Android. The Windows phone has now been opened up to a wealth of people who might otherwise have dismissed it out-of-hand, and with it, its camera's capabilities and functionality have been pitted against those of other manufacturers.

That's the 20 megapixel Lumia 1520

Lots of the other toys might not bring anything revolutionary to the Lumia cameras, but they are fun and functional.

The new Refocus app isn't new to camera technology—it's the same idea as a Lytro, allowing you to refocus your images after you've taken them—and something similar is available for iPhones, with the Focus Twist app, but it is bringing more functionality to Nokia phones and giving more options to users. Refocus also allows your Facebook friends (and other socially networked people) to fiddle with your photos and interact with them.

The Beamer app and the Storyteller function are meant to make Nokia phones more interactive, too. Beamer will allow you to share photos with anyone whose screen is compatible via a via social media, email, or SMS link. Storyteller creates a temporal story of your photos, placing them on a map along with chronological notation.

Previously, there were two separate camera apps in Nokia phones: Smart Cam and Pro Cam. These have now been combined into a single Nokia Camera app, which should make shooting quicker and simpler.

But the introduction of Raw file support does signal that Microsoft/ Nokia does mean business with its cameras. If they can do it, why shouldn't or couldn't any other camera manufacturer? We're seeing the gradual adoption of larger and larger sensors into smaller and smaller camera bodies; why not the introduction of Raw files into smartphones as standard?

Instagram, meet Windows

It has only taken three years since Instagram's launch and 18 months since the Android app was released, but people using Windows phones will no longer have to indulge in techno-shenanigans or work via third party apps, some of which pushed Instagram's patience, to access Instagram. The news was made public at the Nokia World conference in Abu Dhabi earlier today and then confirmed by Instagram. According to Instagram's CEO, Kevin Systrom, 'Our ultimate goal is to bring Instagram to everyone who wants to use it.' As a consequence, an Instagram app will be rolled out to Windows phones users in the next few weeks.

With Windows phones being all dressed up in terms of cameras but having fewer photo sharing parties to go to, Nokia and Microsoft had been pushing for Instagram compatibility with their devices for quite some time. As far as they were concerned, the lack of access was something that gave iOS and Android platform phones a significant edge. How much this changes anything with respect to numbers and sales figures remains to be seen, but Nokia and Microsoft are certainly feeling quite happy about this right now.

(Headsup to the Verge)