Now how's this for a brilliant idea - Montblanc have come up with a PR stunt that has participants around the world to take photos at exactly the same time. In “The Montblanc Worldsecond”, the company launches their ambitious photo project that invites everyone to capture moments of beauty photographically. A specially developed mobile photo app (for iPhone and Android) features a countdown function, ensuring that all cameras of will take a picture at the very same instant.

The photos are then uploaded to the worldsecond.montblanc.com Web site, creating a stunning mosaic of globally shared moments, of “Worldseconds”.

The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012. For further information, visit the website.