That I’m pretty much evangelical about kids using cameras is no secret. I’m always on the look out for cameras that I think are suitable for them and ideas that I think will get them hooked on photography. But, I’m not so enamoured by the idea of cameras designed specifically for children, much the same way that children’s menus in restaurants make me cringe. However, when I read about the new Kid-Tough See Yourself camera from Fisher Price, I was intrigued.

My interest definitely wasn’t piqued by its either garish (black and white) or insipid (pink and lilac) colour schemes, more because it has a rotating lens that allows kiddies to take pictures of themselves easily. Not that I want to encourage narcissism, but it seemed pretty nifty. Think about it this way: it might be the perfect solution when you want pictures of you and your friends on a messy, drunken night out: it’s tough, it’s durable, and you’ll be able to get everyone in the shot.

If you’re wondering about the camera’s spec, it has a 1.2 megapixel sensor, a 4x zoom, an SD card slot, and runs on four AA batteries. All for around $70.

(Headsup to Engadget, who have all the groovy pictures, too.)