Mickey makes it cute and all; but it still doesn't endear me.

Occasionally I read the spec for a product and I'm left with an overwhelming urge to try get inside the head of the designer in order to figure out just what it was that she or he was thinking when embarking on its birthing process. Sometimes it'll be a case of 'Wow! That's so amazing what inspired you?' Others it'll be a much more cyncial 'What, exactly, were you thinking there?' When someone pointed me in the direction of the Sakar Disney AppClix camera, it was definitely a case of the latter.

It's a Disney-branded camera, it comes emblazoned with Mickey or Minnie Mouse, Tinkerbell, a princess, or Phineas & Ferb. It's clearly aimed at kiddies. And I'm so in favour of getting little ones interested in photography that I'll always take notice of something intended to do just that. But this one has it, well, wrong.

Oh for sure the specs on this make it a fairly desirable piece of kit, with seven megapixels of resolution, 4× zoom, a micro SD card slot, and the ability for it to function without having to connect it to a PC, but it has one major flaw. It's designed to be attached to an iPad. Whilst it is certainly convenient to have a camera on an iPad, the iPad is in no way a convenient device to function as a camera. And it certainly isn't one that I'd thrust into the hands of an eager seven year old.

Its size, its shape, its primary function... just... no.

At $60, it is reasonable, especially because it comes with its own internal rechargeable battery, and there's a free companion editing app, too. But you attach it to a piece of kit that starts at $499.

Nope. When you've a youngun who really wants to have a go at photography, get a decent point-and-shoot at under $100 (I'm a big fan of the Fujifilm Z90), with an even better lens and video capability, too, and let her or him loose with that. They'll have a proper camera to call their own and you won't be fretting about your iPad. Everyone wins.

(Headsup to Engadget)